Sefton Refrigeration

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Are a family run business with an honest and trusted reputation. Established 1982. they are very reliable business with extremely competitive prices. They specialise in commercial and light industrial refrigeration-maintenance, repair, sales and installation. Offering emergency call out within 24 hours. There work covers all aspects of refrigeration including : All commercials systems, Light industrial , Air conditioning, Domestic fridges

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

From the client

We've had a website with Fab Spider for over 6yrs and have always received excellent customer service. However, we felt that we needed to bring the website up to date . to better accommodate our expanding business. With a phone call and a few emails - John at Fab Spider totally grasped our concept. We now have a 'Fab' modern website we are proud to show our customers new and old Great job Fab Spider - Many thanks

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